The Meaning Behind the Youbeni Logo
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Runners and Taro, Jiro, Saburo
How Strawberries Grow: The Story of Runners and Family Bonds
Strawberry plants can produce new seedlings for the following year from the parent plant grown this season.
The long stems that extend from the main plant are called runners.
As the weather warms, runners grow from the parent plant and take root in the soil, forming new baby plants called daughter plants.
Once the daughter plants grow bigger, they too send out runners, giving rise to granddaughter plants.
These runners are like a lifeline, much like an umbilical cord for humans—connecting generations of strawberries.
In the strawberry-growing world, these generations are affectionately nicknamed Taro, Jiro, and Saburo—the beloved strawberry brothers.
A Red Thread That Brings Happiness
The name Youbeni combines “Yū” (from Kuma-Yū, short for Kumamoto) and Beni (meaning “crimson red” in Japanese), reflecting both the strawberry’s vibrant color and its refined, elegant character.
The original Youbeni mascots—Taro, Jiro, and Saburo—are affectionately known as the Youbeni Brothers, and they’re connected by runners, the vines that link strawberry plants.
These runners symbolize bonds—ties of connection, care, and continuity.
Just as the runners connect generations of strawberry plants, the Youbeni Brothers carry the hope of connecting smiles across Japan—and even the world.
Our wish is for Youbeni to be a strawberry that brings joy across generations, cherished for years to come.
