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Youbeni was born in Kumamoto in 2015, known as the once-in-a-century “Strawberry Year”
(In Japanese, “15” is pronounced “ichi-go,” the same as the word for strawberry.)
Our mascots—Taro, Jiro, and Saburo—will guide you through the delightful world of Youbeni!
Key Features of Youbeni
The Story Behind the Birth Youbeni
Origin of the Name Youbeni
Kumamoto Original Strawberry
10 Years of Dreams, One Berry at a Time.
Carrying forward the passion we’ve inherited,
Each berry is very special—full of heart.
From Japan to the world, our red bond grows stronger.
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